Virtual Reality in the real estate sector

15/03/2018

Virtual Reality in the real estate sector

Virtual Reality is one of the latest trends in the digitalisation of the real estate sector (PropTech) that will radically redefine the way businesses are commercialised. The revolution is so big that Goldman Sachs estimates that by 2025 the Virtual Reality business in the real estate sector will surpass $2,600 million globally.

Virtual Reality is an immersive experience that can be used to visualise in 3D buildings, reforms that will take place, and even virtual office decoration.

Benefits of Virtual Reality in the Real Estate Sector

The main advantage of Virtual Reality in the Real Estate Sector is the possibility it offers for visualising an office without having to move from where you are. The client can also interact with the space and save time moving from one property to the next.

In the same way that we can visit offices available for rent, Virtual Reality also allows you to discover work spaces in buildings that are in the construction phase.

Another advantage of Virtual Reality is that it generates an experience in the office and the workspace, which is not achieved with infographics or videos, and increases the confidence that the client has in the real estate agent.

Lastly, embracing digitalisation of the real estate sector (PropTech) through Virtual Reality or Augmented Reality improves the image of the company by being perceived as an innovative agent.

 

Inmobiliairia Colonial has virtual tours for some of its real estate assets. The most recent office building to be added to the company's PropTech strategy was the Discovery Building located on the Paseo de La Castellana in Madrid. From the property’s web page, any user can enjoy a virtual visit of the trial office.

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