The importance of art in offices

23/12/2020

The importance of art in offices

"Art, with little investment, can transform a space". This is how Enrique García, project manager at Gärna Studio Gallery, expresses himself on the other end of the phone when we interview him to talk about the role of art and the benefits it brings to offices. It is an element whose presence in working environments is going to be more and more and a clear symbol of how these spaces have evolved in recent years, to become increasingly enriching places. Decoration and design have a lot to say in this regard and we at Colonial, and with the help of Gärna Studio Gallery, want to go deeper into this.

Enrique is emphatic in this respect and a firm advocate of its incorporation: "It is a factor that allows a brand to differentiate itself from the rest and position itself alongside key concepts such as sophistication, innovation and modernity". He adds that it is related to the wellness philosophy, that in Colonial always implement in our buildings, with the aim of creating healthy, sustainable and safe environments for users. "There are studies that argue that their presence improves the working environment, raises people's performance, benefits their mood and encourages creativity".

He explains that it makes it easy to achieve certain objectives that with other marketing strategies are more complicated to achieve, because art "talks about intangible values that are pure and linked to the human being. It is beauty and creativity, you must always go to it. In the intangible that it is, there is the interest that it generates. It is not a complement, it is the soul of a project. After it comes everything else".

Gärna Studio and Colonial

In our portfolio of properties we find several projects that bear the signature of Gärna Studio Gallery and that reflect these benefits and values. For example, the interior design of the reception area of Ciutat de Granada 150, a building that is already an emblem of Barcelona's 22@ district despite being only a few months old. "We wanted to give it warmth, to focus it more like a hotel lobby than an office building". The studio used wood with soft tones and shapes reminiscent of nature to promote the well-being of the users and used resistant materials as it is an environment with a high level of human traffic. All of this is interwoven with a spectacular carpet whose mission is to unify the different areas of the reception, so that everything works as a single canvas.

Another example is the work done at Diagonal 609-615, which combines aspects of interior design and architecture. It stands out for mixing elements of the latest generation of technology, such as a spectacular LED screen, with others that are totally natural, such as untreated stone, creating a space of great contrast, strong character and a lot of personality. In addition, the screen works as a showcase of Colonial to the public road, allowing a dialogue between the building and the people.

Enrique applauds the company's commitment to art and young artists, to create synergies with them, and to bring value to society by allowing, for example, that for once it is creativity and design that go out to meet people and not the other way around. "Lobbies have a lot of visibility and are ideal places for this".

And the future?

Now, explains Enrique, the role and benefits of art are more highly valued. In other countries, such as the United States, its use is more internalised, but the trend is positive in Spain, although he recognises that it is important to be properly advised. "We notice that people are getting to know it and incorporating it more and more into their projects, not only in the office environment, but also at a residential level," he says. "He has a lot of power. Now, for example, one of the most iconic images of Chicago is the 'Cloud Gate', an artistic creation that has become a true symbol of the city.

And we close the conversation by talking about inspiration and creativity so that he can advise us on how we can encourage them. "The gaze can be educated", explains Enrique for the consolation of many, although to do so, and here comes the difficult part, he recommends losing our fear, talking about art, valuing it and expressing what it transmits to us. And how can we start? Very easily, by following the social networks of museums and galleries for their excellent work in curing, an easy, simple and accessible way of consuming culture, improving our viewpoint, as Enrique said, and appreciating, first-hand, the benefits that art brings not only in offices, but in any area of life.

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