Barcelona shines another year with the Llum BCN festival

26/02/2020

Barcelona shines another year with the Llum BCN festival

The light was the main protagonist in Barcelona last weekend with the celebration of the Llum BCN light festival, which featured the co-sponsorship of Colonial on this occasion. More than 50 artistic installations were deployed throughout the Barcelona 22@ district, demonstrating the power of light to transform spaces and buildings, and also the ability of architecture to interact with citizens.

According to the organisers, more than 200,000 people, attended the three days of the festival, a figure higher than last year, a clear sign of the success of the event, marked in red by many Barcelonans. It was a mostly young and family-oriented audience who came to Poblenou, and were amazed by the spectacular installations, which came from both national and international artists, as well as art schools and universities.

Colonial sponsored two installations, 'Datamonolith', from the studio 'Ouchhh' and 'Nyx', by The Dutch artist Gijs Van Bon. "They are a very important part of the festival, they are two of the Top Ten," explained Oriol Pastor, Commissioner of the Festival, who highlighted "their accessibility by being open to the urban open air, concepts that fit with the company's DNA."

'Datamonolith' was undoubtedly one of the installations that impacted the viewers the most, proposing a spectacular audio-visual experience, whose creator, Ferdi Alca, proposed an innovative experience where "past and present come together across structures such as the shape of the monolith, with modern elements such as artificial intelligence."

On his behalf, the structure 'Nyx', a small walking structure in the form of a tricycle, projected different phrases to raise awareness about the power of light and the ability of it to transform spaces.

Oriol Pastor also highlighted the role of companies like Colonial in the future of the Festival, considering it "impossible" to get ahead without them and stressed that art installations are an ideal platform for companies to communicate their values in a visual way.

The festival, which has been held since 2012 and is one of the most successful events of Barcelona's winter agenda, was again famous within the digital environment, thanks to the thousands of postings by the attendees themselves and whose only regret was not being able to see all the available installations.

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